Your Best Friend took place between 2020 and 2022, involving 10 partners. It was part of our Safe Young Lives project and funded by the Tampon Tax Fund (TTF). It aimed to equip girls, young women and non-binary people aged 13-24 with the knowledge to spot red flags in intimate relationships, and to give them the confidence to get support and offer support to their friends. The approach built on our earlier My Story Matters research which showed that young people primarily talk to their friends about their relationships.
Your Best Friend resulted in #FriendsCanTell, an integrated campaign reaching 5 million young people and a £300,000 grant programme providing funding to grass roots projects that supported the overall aim of the project.